Dan Blitzer is Principal of The Practical Lighting Workshop, founded in 1993. The firm provides consulting services in marketing, strategy, communication, and education and serves both manufacturers and non-commercial clients.

You’ll be hard pressed to find someone with more experience in the industry. He’ll tell you his mother told him to be a teacher but he wanted to be in sales. Well guess what he does now? And having learned himself from the best, Paul Hafner, you won’t be able to find a better education yourself.

Listen to the podcast.