J Marshall Hunt is a man with a plan to reach contractors by being better than the ‘big guys.’ But in order to prove that fact, he has to be on their radar. J explains a few of his secrets in segmented marketing and narrowly targeted web campaigns, plus his youtube series Watt’s New with J.

The conversation also spends a lot of time on the corporate culture he’s built on the power of gratitude, delegation with elevation, watching out for floaters and what it means to stay in your LANE.

Listen to the podcast.