Satco has been moving in a number of directions lately, pressing beyond lamps into bulbs and electronics. Another move is sending VP of Sales, Alan Karen, to Toronto to join Michael in-studio for this episode all about the necessary moves the best lighting manufacturers are taking.

We also chat about busting through the perceived tiers within the industry, finding seams, the changes in the manufacturer to distributor relationship, what goes on a cut-sheet these days, and feeling old school for keeping up face-to-face connections.

Listen to the podcast.