Jeffrey Bristol brings a lot of experience to his position as Divisional Vice President in the NEMRA Lighting Division. This division was formed recently when AAILA, the American Association of Independent Lighting Agencies, was integrated into NEMRA. Michael points out that in the past, he has seen lighting nonprofits absorbed into electrical associations where they have become very secondary. Jeffrey points out that NEMRA’s goal is to strengthen that division. So everybody wins. Jeff Bristol is the Divisional Vice President of the newly formed NEMRA Lighting Division, bringing over 30 years of experience in sales, marketing, and executive leadership within the lighting and controls industry.

Before joining NEMRA, he served as Senior Vice President of Sales and Marketing for MaxLite, where he developed and executed strategies across multiple business units and managed a network of over 40 agents. His career also includes leadership roles at Panasonic/Universal Lighting Technologies, Philips Lighting, Osram Sylvania, and Westinghouse Lighting. Throughout his career, Jeff has built strong partnerships across the agent landscape, including with NEMRA agents, C&I Lighting agents, and Specification Lighting Agents, fostering seamless networks to drive business growth. In his role at NEMRA, Jeff focuses on supporting members, advancing industry standards, and fostering collaboration between manufacturers and representatives. His leadership aims to strengthen the division’s mission and provide representatives with the tools and resources needed to thrive in an evolving lighting industry.

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